In the old days...
It was all a bit hard going back then. A struggle to get through the constant calls to action, all the fears that you were missing out, being scared into buying.
Everyone is switched onto the hype nowadays, it's not enough to bombard them with calls to action.
Selling online needs to be done in a genuinely friendly manner.
We'll talk to your customer like you've known them all your life.
Yes, you want to sell your products, and we will, but be internet savvy.
Cut the hype, cut the corporate crap, and start making real money. Simply.
With many different facets to writing sales copy, I now prefer to spend my time on websites and brochures.
Your website is one of the first chances to wow your customers. And it can make or break you.
Part of the initial consultation is to work out what you're using, and if there's some aspect that might turn customers away.
Misspelled words are still a big turn off for customers, and even the largest company websites are susceptible. Let's take a look through your web copy, and bring in the clients that might be avoiding you.
For the few minutes you get to entice a customer, make it count.
Uber important because it's in print and not so easy, or cheap, to have corrected. There's massive competition in business today, and nearly everything can be bought more cheaply somewhere else.
It's no problem asking a fair price for your products, but the quality needs to come through in your copy.
If your brochure copy is lacking, why would they take the chance on buying from you?